The new M30 Hopper is built to carry-the-day. It is a tough-as-nails soft cooler with one big update. A re-engineered opening to offer a wide mouth for easy loading and unloading. It closes almost on its own with Yeti's HydroShield™ Technology – a strip of ultra-strong magnets – then is secured with two Quick-Release Buckles to ensure it can withstand being tossed around.
Works great, keeps what ever you store stays cold!
The cooler keeps ice very well, however the closure system is horrible, it wants to fight anyone loading, unloading,drying-out, or attempting to use one hand for any purpose. I'm sure the company engineers can do better, and come up with a fix for those of us that have one.
Overall this will do the job. But just know that because of the magnetic seals at the top the bag wants to stay shut all the time. This is a pain when you are trying to put things inside and makes it more work to get things out. It’s not a cooler you could reach into while you are driving with one hand and grab a drink. Will it keep stuff cold? Yeah I’m sure. Is it as handy as I thought it would be to throw in the truck or boat for drinks? No. Try dumping ice or putting drinks and food in it by yourself and you will see why the magnetic seals work against you and make the cooler more of a pain than it should be. They need clips on the sides to hold the bag open. If I could do it again I don’t think I would buy this cooler. A small hard plastic one would do the same thing and at a fraction of the cost. You can buy a lot of ice for $300.
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