Performance above it's price tag.
"Amazing glass for the price. The way it brings in light and makes color pop is what pushed me over the top and sold me on these binoculars compared to others in the price range. I also have very narrow set eyes - aka short IPD - and needed binoculars that were more comfortable to my face and nose bridge and I found these very comfortable and gave me the ability to stay on these binos longer because I now have more comfort than before. I recently took these on a sight seeing trip to Yellowstone and was picking up bighorn sheep and mountain goats that tour guides weren't finding with their clients."
